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Marketing Managers are mainly responsible for developing the firm’s marketing strategy. They estimate the demand for products and services offered by the firm and its competitors and support various business units by managing campaigns and implementing marketing strategies for various initiatives. They handle media communications and plan the budget for marketing activities. Marketing Managers also work with advertising and promotion teams to promote the firm’s products and services.

The Marketing Manager System helps streamline the process of lead inquiries and conversions. It assists with activities such as budget planning for marketing activities, planning activities for certain initiatives, planning for collateral, and implementing a wide range of promotions for products. This system also displays metrics related to the number of activities conducted and provides assistance in managing competitor information. The overall design of this system is to help the Marketing Managers attain their goals developing and implementing marketing communications focused on brand development, customer acquisition and engagement.




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